Baby Einstein’s will pay “money-back”

 By TAMAR LEWIN

Parent alert: the Walt Disney Company is now offering refunds for all those “Baby Einstein” videos that did not make children into geniuses.

 The current offer, allowing parents to exchange their video for a different title, receive a discount coupon, or get $15.99 each for up to four returned DVDs, requires no receipt, and extends until       next March 10. 

 “My impression is that parents really believe these videos are good for their children, or at the very least, not really bad for them,” Ms. Rideout said. “To me, the most important thing is reminding parents that getting down on the floor to play with children is the most educational thing they can do.”

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